Meta's innovative social media app, Threads, has taken the digital world by storm, surpassing an astounding 150 million user sign-ups in a groundbreaking display of popularity. Despite a recent usage drop, Threads' success is undeniable, especially considering its staggering growth in comparison to other major app launches.
Launched on July 5 for both iOS and Android users in over 100 countries, Threads quickly climbed the charts, securing a spot among the top free apps on the App Store. According to Data.ai, within just seven days after its release, Threads achieved more than 150 million downloads globally, making it the fastest-growing app launch in history.
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Notably, Threads outpaced the previous record holder, Niantic's Pokemon GO, by a remarkable 5.5 times. Pokemon GO had held the title since its debut in July 2016, but Threads' meteoric rise toppled this longstanding record.
Remarkably, the app's biggest user presence hails from India, where approximately 32 percent of all downloads originated. Brazil follows closely, contributing to around 22 percent of Threads' installations, while the United States represents nearly 16 percent of the total user base.
The top five markets for Threads are completed by Mexico, accounting for 8 percent of downloads, and Japan with 5 percent, as reported by the same study.
The app's astounding growth rate can be illustrated by its impressive milestones. Within the first five days of its launch, Threads secured a jaw-dropping 100 million user sign-ups. In just two hours after its release, it hit a staggering 2 million sign-ups, and within seven hours, it reached 10 million users. The user base surged to an astonishing 30 million within a mere 12 hours after its initial launch.
Threads' success has not come without challenges, as recent data indicated a decline in overall usage. However, the app's initial surge remains an extraordinary accomplishment, revolutionizing the social media landscape with its unique features and engaging interface.
As Meta's Threads continues to grow and evolve, it is clear that this groundbreaking app has left an indelible mark on the digital world, setting a new standard for app launches and revolutionizing the way users interact and communicate online.
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